1Whgrfx.JPG (60797 bytes)

TRADE SHOWS PRODUCE RESULTS!!!

Trade Shows are the Number 1 source of buying information!

50% of exhibition leads are closed without a sales call

Another 9% are closed with 1 call

Another 17% with 2 calls

That is 76% of trade show sales are closed within 2 calls!!!

Trade show generated leads cost 45% less to close than field sales calls

75% of tradeshow attendees come with an agenda, (The Joan Carol Group will help you get on your client’s agenda!)

Trade Shows provide opportunities by:

Bringing you up to date on the latest trends and developments.

Promoting great productivity in a limited amount of time.

Providing great opportunities to discuss issues with professionals in a specific industry.

Attendees stop at a booth because of:

Interest in your product or service

Live demonstrations

Eye catching color/design

Effective solicitation/communication by booth personnel

Preshow invitations and marketing

Company recognition and reputation

Center for Exhibition Industry Research (CEIR) commissions studies and publishes results on the role trade shows play in the marketing mix. For study results, email us or call 301-856-7000.