Our Mission:
To assist organizations in the process of creating
tradeshow & event success by endeavoring to:
Understand your unique goals & needs,
Create innovative solutions specific to those goals & needs, and
Deliver the solution in a way that exceeds your expectations.
Trade show and event marketing differs from all other types of marketing you participate in. Due to the experiential face-to-face nature of trade shows, events and corporate meetings, you have a unique opportunity to meet, establish relationships, qualify, inform, and perhaps even close business with the attendees that visit you.
By enhancing your current capabilities with new techniques, skills, and strategies, we will help you elevate the experience of attendees visiting your booth, event or meeting.
As you know, there is a lot to think about in order to succeed at face-to-face marketing. Call us to discuss a strategy to get you headed in the right direction. We can tailor a training program that meets your objectives
Note: Training is provided by Ken Janson of Nimlok Maine. Ken is an industry expert and since 1998 has been teaching clients, salespeople and business executives how to maximize their face-to-face marketing programs. All training materials are copyrighted by Ken Janson.
Training Topics
Strategic Planning
How do trade shows fit into our overall marketing plan?
Goal Setting / Defining Objectives
Companies produce events and exhibit at trade shows for many reasons, what are yours?
Pre-Show Strategies
Now that we have a goal to work toward, what are the things we can do to help drive traffic to our door? Pre-show activities are one of the most overlooked tools available to build traffic.
Exhibit Design
Every company and organization is different, yet sometimes the tendency is to select a cookie-cutter design. It's easy to create a unique look and, more importantly, easy to develop a design solution that is geared toward achieving your specific goals within your specific budget.
Graphics and Graphic Design
To make your show or event successful, the first priority is to create impact and get noticed! Graphics are a key element to any successful exhibit.
Show Logistics
From the moment you open or download the Show Book, to the moment of show opening, we will de-mystify all aspects of show site and transportation logistics and help you and your staff navigate through all the details
Working the show / working the crowd
Our exhibit installation is complete, all set to go, now what? What are we going to do once we step into the booth space? How can we maximize our efforts to achieve the best possible results? How will we qualify booth visitors?
Dealing with Time wasters
We may encounter attendees that are happy to engage us in conversation but have no real interest or qualifications. How do we deal with these situations?
Advertising Premiums / Booth Giveaways
How do we decide what to hand out? What must be considered?
Post-show Strategies
The show is over, we have business cards and contact information in hand, now what? How do we follow up?
Return on investment
How do we measure our progress and success? What do we measure?